Prof. Trichy Krishnan - Independent Director

Professor-Marketing, Great Lakes Institute of Management, Chennai.

Former Vice Dean, Research & PhD, NUS Business School, Singapore;

Visiting Professor of Marketing, Indian School of Business, Hyderabad

Formerly, with Rice University, Houston, USA; Centre for Economic Research, Tilburg, The Netherlands; Ashok Leyland Ltd., India.

Generalised Bass model (with pricing) was developed in 1994 by Frank Bass, Trichy Krishnan and Dipak Jain –

B.E. (Mechanical) from Madras University, India
M.A. (International Management Studies), University of Texas, Dallas, USA
PhD (Management Science – Marketing), University of Texas, Dallas, USA